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Organic Holi at BITS Pilani Hyderabad

Mar 18, 2014

I don’t know about you but students at BITS Pilani Hyderabad celebrated Holi sans guilt or regret. They played ‘Organic Holi’. Gulaal (organic color) is extracted from natural sources such as plants, leaves and flowers. Turmeric, roses, henna, marigold and yellow chrysanthemum are some of the most commonly used ingredients in the preparation of these colors.


Organic colors are non-toxic, so they’re safe for the skin. They have no artificial dyes added, so no risk of skin irritations. And they can be washed off easily with water, leave no harmful residues, so it’s good for environment.


Sandeep, who is pursuing in Mathematics and BE engineering dual degree, says, "The colors were really good. It’s easy to wash them off. They also smell nice. And you need not worry about them getting inside the eyes as they are not harmful and it’s worth the price." His classmate Kaushik said if he had known of organic colors earlier he’d have switched to them instantly.


 Navish, CEO, iamgreen, too had a wonderful experience at the stall. “Life goes full cycle. I never imagined that I would be visiting my alma mater an entrepreneur. It’s delightful to visit the campus on Holi. The festival brings back many fond memories from that first time I celebrated Holi here.”


Evidently happy with the fast sale of the stock Navish emphasized on the need for ‘Organic colors’. The harmful synthetic colors can cause corneal abrasion (scratch in the cornea), eye allergy, corneal burns, chemical conjunctivitis or even temporary blindness.


The future techies of the nation thoroughly enjoyed smearing colors on one another. They stuck to using dry colors rather than using water based ones. Blue and red were the most popular colors. But ‘green’ was the invisible hero of the event ;-)

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